180 years ago, on New Year’s Day, 1846, this amusing woodcut appeared on page 3 of the Milwaukee Daily Sentinel, advertising the shop of pioneering Milwaukee merchant—and local character—Bazille “Uncle Ben” Throop:

That same morning, Jonathan and Mary Clark awoke to their fifth New Year’s Day together as a married couple. Living with them were their first three (of an eventual eight) children: Caroline (5 years old), Henry (almost 3) and Elizabeth “Libbie” (9 months). They were probably still living in their original log cabin home; it would be at least two more years until Jonathan M. Clark carved his name and “1848” in the keystone above the front door lintel of the two-story stone house that is now the Jonathan Clark House Museum.
Did the Clarks see “Uncle Ben’s” ad on January 1st? It’s not impossible, but I’d be at least mildly surprised if our young farm couple spent their earnings on a subscription to a Milwaukee daily newspaper. On the other hand, given their love of lifelong learning, it would not be out of character if they did. But we really don’t know.
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