Labor Day has come and gone, and for many this marks the unofficial “end of summer.” With that in mind, I thought you might enjoy a lightly revised and enhanced re-post of this CHH piece from 2023.

Many students start classes today. Others began school a week or two ago. Many Wisconsin families have spent the past few weeks (or months) preparing for the new school year, shopping for “Back to School” deals on clothing and school supplies at local, chain, and online retailers.

Harrison’s Columbian inks, black, scarlet, red, blue. [United States, publisher not transcribed], c. 1846. Library of Congress

Shopping for school supplies at the start of the school year is nothing new. But the origin of the now ubiquitous use of “Back to School!” as a marketing phrase is obscure. From what I’ve observed, it seems very much a post-World War II phenomenon. Yet with our current focus on three-ring binders, zippered pencil cases, and boxes of 64 Crayolas (with the built-in sharpener!), have you ever wondered what kind of school or office supplies might have been necessary or useful for Jonathan and Mary Clark, their children, and their neighbors? For a fun comparison, let’s take a look at just two of the many relevant advertisements from the columns of the Clarks’ local papers, in this case the [Milwaukee] Daily Free Democrat, November 2, 1850, page 4…